CRM

Effective relationship management with Smart Event Manager

Effective relationship management is key to organizing a successful event. Having a clear overview of all your contacts and target groups is essential for running targeted marketing campaigns and keeping your clients informed about event updates. Smart Event Manager offers the solution with powerful CRM features.

Overview of all your relations

Easily manage all your relations and suppliers in Smart Event Manager. Add multiple contacts per organization and assign a standard contactperson or a billing contactperson. Keep track of notes and tasks for specific contacts, so you’re always up to date on the latest developments and agreements. You can also easily view the full contact history and link quotes and invoices to the right relation.

Marketing

Differentiate your contacts into target groups for targeted marketing campaigns. In addition, the system provides the ability to create selections and send mailings, allowing you to communicate quickly and efficiently with your contacts.

Managing by KPIs

With various dashboards, you gain quick insight into key KPIs. For example, you can monitor revenue and conversions, allowing you to make timely adjustments when needed. You can also filter by reservation status, relation coding, or booking codes for detailed information.

Key Benefits

  • All your customer data in one place
  • Per customer overview in reservations and invoices
  • Logbook of all customer communications
  • Overview of automatic follow-up actions
  • Create targeted selections for your marketing campaigns

Success stories

With 25 years of experience and over 1,000 organizations in the Netherlands working with us, we are a major player in software for event organizations.

Since we started using Smart Event Manager, we have gained much better insight into our processes. From relationship management to event management and generating reports, everything is integrated under one roof. This makes it organized and manageable. We can't imagine a day without SEM anymore.

Please contact us

Want to learn how Smart Event Manager can help you manage relationships effectively and achieve your key KPIs? Contact us now and discover how we can assist you in planning and organizing your event.